You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

Perception can be changed

Play by the rules, but be ferocious.

Make history or be a part of it.

I still get real nervous when I go in front of more than two people.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.