You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
Phil KnightSports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
Phil KnightA brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
Phil Knight