Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.

It's alright to be Goliath but always act like David.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Perception can be changed

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.