My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.