Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.

It is no longer enough to satisfy your customers. You must delight them.

When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged.

A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Apple watch. The endless cycle of wanting, getting, and wanting again is part of the plot of Capitalism. It is the way Capitalism creates jobs. The only antidote is Buddhism that holds that people might be happier by renouncing desire rather than by striving to satisfy desire. But then how can the economy create enough jobs in a Buddhist society of "less is more."

The best way to hold customers is to constantly figure out how to give them more for less.

Marketing is becoming a battle based on information than on sales power.