The size of the U.S. middle class has been shrinking. Wages have been stagnant. We don't have those factory jobs that paid a living wage and enabled a family to have a home where the wife did not have to work. But we sent our factories abroad and there is no likelihood of getting them back. Equally worrisome is that some managerial jobs and professional jobs (such as lawyers) which support middle class life are threatened by automation.
Philip KotlerThe most important thing is to forecast where customers are moving, and be in front of them.
Philip KotlerEvery business is a service business. Does your service put a smile on the customer's face?
Philip KotlerA great leader is one who surrounds himself with great people who then, collectively, innovate and implement with success. If he tries to do it all by himself, he is an egotist and likely to fail.
Philip KotlerThe best way to hold customers is to constantly figure out how to give them more for less.
Philip KotlerThere is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
Philip KotlerI would favor three policies: raising the minimum wage to $12, closing the tax loophole where persons only pay a 15% income tax on long term capital gains (tax it at the full tax rate), and institute a progressive tax moving the highest tax rate from 39.6% to 45%. I would favor implementing these three policies in that order, starting with raising the minimum wage, but not stopping there.
Philip Kotler