Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.

Curiosity is the starting point for great science.

Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

The most important thing is to forecast where customers are moving, and be in front of them.

Every company should work hard to obsolete its own product line - before its competitors do.