Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
Philip KotlerMany great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a clichรฉ.
Philip KotlerI admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility.
Philip KotlerThe most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that are run for profit. The profit comes from running the business efficiently and keeping the products and services up to date and competitively priced.
Philip Kotler