Marketing is the set of human activities directed at facilitating and consummating exchanges.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Your company does not belong inmarkets where it cannot be the best.

Marketing is a race without a finishing line

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.

We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.

A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Apple watch. The endless cycle of wanting, getting, and wanting again is part of the plot of Capitalism. It is the way Capitalism creates jobs. The only antidote is Buddhism that holds that people might be happier by renouncing desire rather than by striving to satisfy desire. But then how can the economy create enough jobs in a Buddhist society of "less is more."