Marketing is the set of human activities directed at facilitating and consummating exchanges.

In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.

The best advertising is done by satisfied customers.

There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

The sales department isn’t the whole company, but the whole company better be the sales department.

The best way to hold customers is to constantly figure out how to give them more for less.