Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

Every business is a service business. Does your service put a smile on the customer's face?

Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

The most important thing is to forecast where customers are moving, and be in front of them.

Good companies will meet needs; great companies will create markets.