Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
Philip KotlerLeaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.
Philip KotlerThe key solution is to invest in innovation and entrepreneurship within the company. Reducing waste - although probably not eliminating it - and do so at all levels of government would probably generate the capital needed. Alas, that will probably not happen because it makes too much sense.
Philip Kotler