People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

It is no longer enough to satisfy your customers. You must delight them.

When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.

One of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people to use birth control so that they don't have unexpected babies, which will only make poorer families poorer.

Your company does not belong inmarkets where it cannot be the best.

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.