A country's middle class is its bedrock.

When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.

Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

The sales department isn’t the whole company, but the whole company better be the sales department.

Watch the product life cycle; but more important, watch the market life cycle.

The best advertising is done by satisfied customers.