Don’t buy market share. Figure out how to earn it.

Authentic marketing is not the art of selling what you make but knowing what to make!

Marketing is the set of human activities directed at facilitating and consummating exchanges.

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

The Republican Party has consistently opposed Obamacare (as costing more), stimulus spending (as increasing inflation), etc., none of which has happened in spite of seven years of their warnings. Their main problem is that they don't have the character to admit that they are wrong. They don't have enough character to rethink their deeply held assumptions.

I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.