Authentic marketing is not the art of selling what you make but knowing what to make!

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

The best way to hold customers is to constantly figure out how to give them more for less.

It is no longer enough to satisfy your customers. You must delight them.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.

Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can "think."