Authentic marketing is not the art of selling what you make but knowing what to make!

The theory of marketing is solid but the practice of marketing leaves much to be desired.

The best way to hold customers is to constantly figure out how to give them more for less.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Great insight comes from seeing something as odd and finding out why.

The internet will create the winnerand bury the laggards.

Curiosity is the starting point for great science.