Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.

Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.

I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.

There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes.

Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting free speech.