Optimism inspires, energizes, and brings out our best. It points the mind toward possibilities and helps us think creatively past problems.

When you see people with "the right stuff," those who choose the right over the wrong or the "iffy," let them know you're proud of them. Encourage the courageous, so they'll have the will to carry on.

Excellence calls for character . . . integrity . . . fairness . . . honesty . . . a determination to do what's right. High ethical standards, across the board.

Narrow life down to what's precious and necessary. In a world of complexity the best weapon is simplicity.

You can't put someone else in charge of your morals. Ethics is a personal discipline.

Act as if success is certain.

If you're unwilling to defer pleasure or endure some "pain" for now, are you likely to end up later deep in the hole?