If you must doubt something, doubt your limits.

No sense being pessimistic. Wouldn't work anyway.

When you hold out for high standards, people are impressed-but they don't always like you for it. Not everybody will be on your side in your struggle to do what's right and ethical. In fact, sometimes even you won't be on your side. You'll wrestle with inner conflict, torn between what you should do and what you want to do. You'll also aggravate other people. Seems when you walk the straight and narrow you always step on someone's toes. Don't count on the ethics of excellence to make you popular.

The question is, when so many others cut corners, shave the truth, self-deal, believe in the fast buck, and follow the crowd along the low road of least resistance, can we even afford to travel the high road of ethical behavior? Frankly, we can't afford anything else. Any other competitive angle is a pure crapshoot in today's business world. Companies with shaky ethics and shabby standards will be crippled as they try to compete in our changing world.

Live according to the ethics of excellence, and you can always stand proud. Pride - not vanity, but dignity and self-respect - should carry a lot of weight in helping you make decisions. Let pride help you decide.

...There's a lot more to be gained from being grateful than you might think. Managing your outlook towards appreciation and thankfulness feeds the soul. It brings calm and contentment. It lifts your levels of happiness and hope. Gratitude will amplify your positive recollections about times past, and in turn sets the stage for optimism about the future.

The only way we can develop muscle is through regular exercise. As soon as we stop stretching and working toward higher ethics, our standards start to sag. The muscle gets soft, and instead of excellence we have to settle for mediocrity. Maybe something even worse.