If you must doubt something, doubt your limits.

Trust is the glue that holds relationships together.

If you're unwilling to defer pleasure or endure some "pain" for now, are you likely to end up later deep in the hole?

As consumers we get more demanding all the time. We want better quality. We want it faster. And cheaper. Plus, we want more choices. Whoever comes along that can satisfy all these 'wants' gets our business.

When you see people with "the right stuff," those who choose the right over the wrong or the "iffy," let them know you're proud of them. Encourage the courageous, so they'll have the will to carry on.

Who is this vague "they" we blame for so many of our problems? "They" is the obscure party we use as our whipping boy to camouflage the fact that we - you and I and other specific human beings just like us - have to start doing things differently. "They" can't fix anything. We can.

If you become a giver, you'll make them feel like they want to reciprocate.