Winston tastes good like a cigarette should

If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.

Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.

If our company is to survive and prosper, over the long term we must get our share of the youth market.

We are basically in the nicotine business. . . . Effective control of nicotine in our products should equate to a significant product performance and cost advantage.

[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.

They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.