When you grow up in that environment of drugs and guns and people gettin' hurt, it start to reflect your background. And I think, at that time when I was doin' it, that's all I knew. But as I got older in the business, I stopped bein' involved with that, and I started to look at the world. And I said, 'Yo, I wanna start talkin' about everything that goes on in the world. I don't wanna just limit myself to one style'.

When you think of a chef you think of somebody that could cook - you don't think of chef that says, 'Yo, I make only steaks'. No. A chef knows how to bake, he knows how to fry, he knows how to sautee, he knows how to do everything that's pertaining to food, and that's how I felt about my lyrical position. It's like I would say, 'Today I'm gonna make a hot salmon. Tomorrow I make you spaghetti. The next day I make you baked fish'. This is how my lyrical content in my head was already bein' reciprocated to the world, bein' given to y'all like that.

Analyzin' miss clairol, fendi'd down mascara on, assistant manager in paragon

I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

Well Ice H20 is my company that I plan to take to the next level with new artists, books, movies and so forth. It's more like a multimedia brand that I want to take to the next level and put some talented people on.

As you keep shooting the ball, you become a better basketball player.

When you grow up in that environment of drugs and guns and people gettin' hurt, it start to reflect your background. And I think, at that time when I was doin' it, that's all I knew. But as I got older in the business, I stopped bein' involved with that, and I started to look at the world. And I said, 'Yo, I wanna start talkin' about everything that goes on in the world. I don't wanna just limit myself to one style'.