Growing up in music motivated me. I applied that to my education and it made me a better person.

I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

A star's the work - the work ethic you put into the business, and the people you excite. We only wanted to excite only a few people at that time, which was some o' the emcees that was hot that was in the game.

When you grow up in that environment of drugs and guns and people gettin' hurt, it start to reflect your background. And I think, at that time when I was doin' it, that's all I knew. But as I got older in the business, I stopped bein' involved with that, and I started to look at the world. And I said, 'Yo, I wanna start talkin' about everything that goes on in the world. I don't wanna just limit myself to one style'.

But 'Cuban Linx' was a project that really needed to come, and I really wanted to get it off my chest because I know that the fans were really skeptical about it, like 'is this really gonna be what it's supposed to be?' So once everybody caught it for what it was and everybody was happy, that's mission accomplished for me.

The main thing I look at is: Is it from the heart? If I know that you down with me, then we always gonna be down through whatever the thick and thin.

Well Ice H20 is my company that I plan to take to the next level with new artists, books, movies and so forth. It's more like a multimedia brand that I want to take to the next level and put some talented people on.