I know this independence is what people like most about my brand.

Collage – SS13 offers a very controlled and pure do-it-yourself attitude. The collection shows a juxtaposition of very different materials, prints and colours, therefore giving the wearer a possibility to combine the garments in different ways.

In my opinion, Christian Dior was never, ever theatre.

It was a challenge for me to see how I could deal with that at Jil, and I had a lot of doubt about it. I wondered if maybe it was just better to do your own thing in the long run, like an artist.

My whole life, I've always had to be surrounded by creative things. I find it relaxing to be in touch with creations by other people.

I'm very scared sometimes that fashion might attack its own magic by the amount of exposure.

When it's only clothes, that is not satisfying enough for me. I don't think I could do this for 10, 20 years if that was all. It also has to be about a psychology or a mentality or a concept.