TNC was once limited by the resources it could directly marshal to buy land. But teaching people a new idea is incredibly more scalable.

Playing God is actually the highest expression of human nature. The urges to improve ourselves, to master our environment, and to set our children on the best path possible have been the fundamental driving forces of all of human history. Without these urges to ‘play God’, the world as we know it wouldn’t exist today.

By focusing on teaching businesses about the ROI they can achieve by preserving and investing in nature, you're expanding the scope of the impact you can have.

You have to be able to generate usable energy without greenhouse gas emissions and you have to be able to do it cheaply if you want people to choose that approach.

Technology is incredibly powerful. And in many ways, the sky is the limit in terms of what you can actually accomplish with the right science and the right technology.

Often we need to use policy to level the playing field, or to be sure that a technology is managed in a responsible way.

The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.