In a world of infinite choice if something is not made specifically for me I'm gone.
If something isn't working, don't try harder or do more. Do something DIFFERENT.
If I don't have at least 4 or 5 failures a month, I feel like I'm not trying hard enough
Consistency is necessary, but its not sufficient to make it to a level that breaks you out in front of everyone else.
Most busy people want to mentor someone great
Charging a premium amount allows me to offer a premium service.