There are many other ways in which language can be used to manipulate an audience. one obvious way is to simply lie.
Randal MarlinAristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.
Randal MarlinSince the time of Plato and Aristotle philosophers have had an interest in taking note of common fallacies in reasoning.
Randal Marlin