The specific media may change, but the principles of human nature have remained fairly constant over the millenia.

Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.

The best goal for propaganda analysis is to develop such an understanding of the phenomenon that it will no longer be profitable for people to engage in it.

The liar wants to be believed, but lying undermines the foundation for credibility.

Down to the present day the luminous image of democracy has often served as a pretext for the most undemocratic actions.

When you give false information you tend to restrict the freedom of choice to others.

In a general way, a major goal of the propagandist is to seek some kind of authoritative backing for the belief he or she is propagating.