I don't have hard numbers about this, but the impression I get is that the amount of eyeballs you get from being on the humor shelf at Barnes & Noble - it is almost insignificant.
Randall MunroeMan, Farmville is so huge! Do you realize its the second-biggest browser-based social-networking-centered farming game in the world?
Randall MunroeI never trust anyone who's more excited about success than about doing the thing they want to be successful at.
Randall MunroeThe explosion would be just the right size to maximize the amount of paperwork your lab would face. If the explosion were smaller, you could potentially cover it up. If it were larger, there would be no one left in the city to submit paperwork to.
Randall MunroeI used to work at NASA in Virginia. It was nothing glamorous; I was just tasked with making code compile for obscure projects, and I wasn't very good at it. Now I spend most of my time drawing pictures and looking at funny things on the Internet, which in retrospect is largely what I did at my old job, too.
Randall Munroe