My Dad taught me that the English upper class are sent to school to be taught to be confident, whereas in Glasgow you're born confident. I've always thought that pretty much summed me up. Born confident.

When you look at pornography, the women become objects, whereas what I'm trying to do is make the person in the photograph as important as their body. And obviously, I like tits and arse, because I just do. I like the sex of taking photographs.

There's a time when people say your work is revolutionary, but you have to keep being revolutionary. I can't keep shooting pop stars all my life. You have to keep changing, keep pushing yourself, looking for the new, the unusual.

If you surround yourself with talented people and you give them the freedom to achieve, then the work will never fail.

When I worked on an erotic shoot... I shot digitally. It helped the models get into it because they could come over and see what was happening. It was the closest to being sexual, because it was a participatory experience.

My dad would often take me to the cinema and I found myself really seduced by the imagery, I think this had a massive impact on how I viewed the world.

It's important to be honest enough about your work, and the areas in which you can improve. I'm still learning every day and I'm still Hungry to create more and better work, hence the name.