No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

There's a lot more future in hamburgers than in baseball.

Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

There are things money can't buy and hard work can't win. One of them is happiness.