No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

We provide food that customers love, day after day after day. People just want more of it.

The french fry is my canvas.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

You'll learn more about a road by traveling it than by consulting all the maps in the world.

Are you green and growing or ripe and rotting?