That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

I believe in God, family, and McDonald's. And in the office, that order is reversed.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.