That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

No one of us is more important than the rest of us.

Luck is a dividend of sweat.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.