We provide food that customers love, day after day after day. People just want more of it.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

If my competitor were drowning I'd stick a hose in his mouth and turn on the water.

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.

Are you green and growing or ripe and rotting?

Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.