The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

We have an obligation to give something back to the community that gives so much to us.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.

We take the hamburger business more seriously than anyone else.