The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

To be successful, you must be daring, be first and be different.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

Adversity can strengthen you if you have the will to grind it out.

I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

It is no achievement to walk a tightrope laid flat on the floor.