The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

The french fry is my canvas.

In business for yourself, but not by yourself.

If my competitor were drowning I'd stick a hose in his mouth and turn on the water.

You'll learn more about a road by traveling it than by consulting all the maps in the world.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.