All money means to me is a pride in accomplishment.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

I was an overnight success all right, but 30 years is a long, long night.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

I put the hamburger on the assembly line.