It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

In business for yourself, but not by yourself.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

Luck is a dividend of sweat.