There's a lot more future in hamburgers than in baseball.

You must perfect every fundamental of your business if you expect it to perform well.

I was an overnight success all right, but 30 years is a long, long night.

Look after the customer and the business will take care of itself

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

I don't believe in saturation. We're thinking and talking worldwide.

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.