McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

If you believe in it, and you believe in it hard, it is impossible to fail.

If my competitor were drowning I'd stick a hose in his mouth and turn on the water.

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.