To be successful, you must be daring, be first and be different.

There's a lot more future in hamburgers than in baseball.

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

All money means to me is a pride in accomplishment.

There’s almost nothing you can’t accomplish if you set your mind to it.