To be successful, you must be daring, be first and be different.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

If you're not a risk taker, you should get the hell out of business.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

To be successful, you must be daring, be first and be different.