Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

When you're green, your growing. When you're ripe, you rot.

I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.

I believe in God, family, and McDonald's. And in the office, that order is reversed.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

The definition of salesmanship is the gentle art of letting the customer have it your way.