Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

You must perfect every fundamental of your business if you expect it to perform well.

You're only as good as the people you hire.