I believe in God, family, and McDonald's. And in the office, that order is reversed.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.

The organization cannot trust the individual; the individual must trust the organization.

All money means to me is a pride in accomplishment.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.