Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

The quality of a leader is reflected in the standards they set for themselves.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.