The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.
Ray KrocIt's easy to have principles when you're rich. The important thing is to have principles when you're poor.
Ray KrocI wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
Ray Kroc