If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

If my competitor were drowning I'd stick a hose in his mouth and turn on the water.

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand.

You're only as good as the people you hire.