The definition of salesmanship is the gentle art of letting the customer have it your way.
In my experience, good executives don't make mistakes.
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
We provide food that customers love, day after day after day. People just want more of it.
I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.