We have an obligation to give something back to the community that gives so much to us.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

I was an overnight success all right, but 30 years is a long, long night.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

As long as you're green, you're growing. As soon as you're ripe, you start to rot.