I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

The definition of salesmanship is the gentle art of letting the customer have it your way.

Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.

I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

None of Us is as Good as All of Us.