You're only as good as the people you hire.
The first dollar is the most you will get if you don't love what you are doing.
It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.
We take the hamburger business more seriously than anyone else.
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand.