I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

It is no achievement to walk a tightrope laid flat on the floor.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

The organization cannot trust the individual; the individual must trust the organization.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.