If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

It requires a certain kind of mind to see beauty in a hamburger bun.

There’s almost nothing you can’t accomplish if you set your mind to it.

We provide food that customers love, day after day after day. People just want more of it.

You must perfect every fundamental of your business if you expect it to perform well.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.