If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

It requires a certain kind of mind to see beauty in a hamburger bun.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

The definition of salesmanship is the gentle art of letting the customer have it your way.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.