Take calculated risks. Act boldly and thoughtfully. Be an agile company.

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

In my experience, good executives don't make mistakes.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

We take the hamburger business more seriously than anyone else.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

As long as you're green, you're growing. As soon as you're ripe, you start to rot.