The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.
Ray KrocNo self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
Ray KrocYou'll learn more about a road by traveling it than by consulting all the maps in the world.
Ray Kroc