The more I help others to succeed, the more I succeed.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

In my experience, good executives don't make mistakes.

I don't believe in saturation. We're thinking and talking worldwide.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.