If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray KrocIf I had a brick for every time Iโve repeated the phrase Quality, Service, Cleanliness and Value, I think Iโd probably be able to bridge the Atlantic Ocean with them.
Ray Kroc