If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray KrocMcDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
Ray KrocI never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand.
Ray KrocIf you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.
Ray Kroc