You must perfect every fundamental of your business if you expect it to perform well.

To be successful, you must be daring, be first and be different.

If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.

Adversity can strengthen you if you have the will to grind it out.

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.