You must perfect every fundamental of your business if you expect it to perform well.

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

To be successful, you must be daring, be first and be different.

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

You're only as good as the people you hire.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.