You must perfect every fundamental of your business if you expect it to perform well.

You'll learn more about a road by traveling it than by consulting all the maps in the world.

We take the hamburger business more seriously than anyone else.

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

Luck is a dividend of sweat.

No one of us is more important than the rest of us.