You must perfect every fundamental of your business if you expect it to perform well.

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.

There’s almost nothing you can’t accomplish if you set your mind to it.

I don't believe in saturation. We're thinking and talking worldwide.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.