I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

The organization cannot trust the individual; the individual must trust the organization.

Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.

Look after the customer and the business will take care of itself

There's a lot more future in hamburgers than in baseball.

We take the hamburger business more seriously than anyone else.