There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
The organization cannot trust the individual; the individual must trust the organization.
We have an obligation to give something back to the community that gives so much to us.
I don't believe in saturation. We're thinking and talking worldwide.
Look after the customer and the business will take care of itself
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.