McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
Ray KrocWhen times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
Ray KrocI like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
Ray KrocIf you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.
Ray KrocI guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
Ray KrocIt requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
Ray Kroc